• College Marketing is designed to gain a deeper understanding of the marketing world, marketing communications, the role of the consumer, and all phases of the marketing process.

    College Marketing was created for students who are interested in pursuing business at the collegiate level as well as in their professional future. Successful completion of the course enables the student to earn 3 undergraduate credits from Long Island University- C.W. Post. The topics covered include, but are not limited to:

    • Basic Marketing Concepts
    • Consumer-Driven Strategic Marketing
    • Planning Marketing Strategies
    • Corporate Vision, Mission and Strategic Planning
    • Marketing Research
    • Consumer Buying Behavior
    • Product, Branding and Packaging Concepts
    • Developing and Managing Goods and Services
    • Pricing Fundamentals
    • Integrated Marketing Communications
    • Advertising and Promotions