• This second year marketing course goes into greater detail about modern marketing practices. Students will learn the basic fundamentals of marketing research and analysis. Students will conduct a real life marketing research and analysis project, and prepare a formal marketing research/business plan. Students are encouraged to continue in DECA. Research manuals, presentations, and storyboards will be developed using knowledge obtained in the course and will enable students to compete on the state and international levels of DECA competitions. Additionally, the topics of selling and distributing your product and social responsibility will be covered in the course.